At Swaans, the mission is to help organizations strengthen their communication for greater visibility and success. In close cooperation, we have ensured that the brand has acquired a mature image that has been incorporated into every fiber of the organization.
When determining what makes Swaans unique, we discovered that Swaans' strength lies in their talented copywriters. They have the ability to create a resonance with the right target group with impactful stories. That is why we have positioned Swaans as an optimistic guide, always looking for the right connection with the target group.
We have translated this optimism into a powerful and striking brand identity, in which the copywriters play the leading role, ready to fulfil the new ambition.
“Great cooperation partner for the design and technical achievements of websites. Creative concepts that are correct and also work functionally. And in addition, short lines of communication, thinking along and keeping agreements.”
1. Brand Strategy & Positioning
Together with the Swaans team, we have sharpened their story and positioning so that it again matches their ambition and the target group understands exactly what makes them unique. This was the first step in giving the brand a clear and distinctive look.
2. Visual brand identity
After positioning, we set to work to make it reflect in the brand identity. This resulted in a set of distinctive brand elements, from color to unique illustrations. We have developed the set of expressions in such a way that Swaans can easily get started with the new look himself. We have determined this in advance, so that we develop an identity that perfectly matches the type of organization.
3. Digital deployment
As a digital agency, we ensure that the image of your brand is also digitally consistent and conveys the same experience. This is how we ensure that every interaction with the target group exceeds expectations.
