Mamare is the love baby of Aveta.nl and Gewoonborstvoeding.nl, born out of Kim's passion, a mother with a mission. Mamare asked us to create a strong, recognisable brand that brings this merger to life. Our challenge? Design a new name, visual identity and user-friendly webshop, specifically aimed at (expectant) mothers. The result: one platform where knowledge and love for motherhood come together.
Every pregnancy is a journey of transformation, from the first kick to the moment you hold your baby in your arms. Mamare guides mothers on this special journey with the love, knowledge and essentials you need to confidently embrace each phase.
The name Mamare, a combination of 'mama' and 'amare' (loving), stands for celebrating motherhood. In addition to products, the platform also offers expert advice and inspiration so you can grow as you create new life. From Belly to Baby, Mamare is there for you, every step of your journey to motherhood.
The journey from Belly to Baby is brought to life with a careful balance between warmth and simplicity. Honest, intimate photography captures the purity of motherhood, while soft illustrations and flowing shapes visualize the elusive, special moments of this journey.
The rest of the branding has a clear and accessible look. This gives the sparkling visual language and warm photography the space to really stand out, while the brand maintains a friendly, familiar atmosphere.
We designed a well-organized webshop that offers more than just a wide range of products. Mamare is also a knowledge platform that focuses on expert advice and practical tips. The knowledge base grows with your journey: from the first symptoms of pregnancy to breastfeeding.
A special thanks to the Mamare team, and Kim in particular, for their trust and valuable insights. Thanks also to Dana Romina for beautiful photography and Marianne Lock for the atmospheric illustrations. Your work fits together perfectly and brings the brand fully to life.
