Leeslab is a social organization that works to make reading education at primary schools in Rotterdam more fun and effective. With the brand idea “Here letters come to life”, we want to inspire students to discover that every letter, word and sentence is a leap into a world of imagination where everything is possible.
At Leeslab, it's all about conveying the magic of reading to children. It's where they discover that reading can be as fun and immersive as watching Netflix or playing on the iPad.
By positioning Leeslab as a magician, the brand idea “Here letters come to life” was created. Leeslab inspires kids to discover that every letter, word, and sentence is a leap into a world of imagination where anything is possible.
The playful visual identity, with bright colors and vivid illustrations by Marianne Lock, makes every touch with the brand a moment that stimulates and brings the imagination to life.
The website fits seamlessly with the brand idea “Here letters come to life”. With playful interactions and surprising elements, the website not only draws attention, but also stimulates the visitor's imagination. Leeslab's mission and services are transferred to the target group in a clear and effective way, thanks to well-dosed and easy-to-understand content.
“Working with Evers + de Gier is a treat. From the first moment, we were actively involved in the design process and the end result exceeded our expectations. We look back on the collaboration with great pleasure.”
Leeslab makes a visible difference at primary schools in Rotterdam. By making reading fun and accessible, they inspire children to learn with confidence and joy. The playful, visual character of the brand motivates both students and teachers. With each lesson, Leeslab not only brings the magic of reading to life, but contributes to the future of hundreds of Rotterdam children.
Big high five to the Leeslab team, and in particular Dorieke Hammink and Sarah Leebeek, for the space to go that extra mile! And a special thanks to Marianne Lock for the fantastic illustrations, thanks to you, the brand really comes to life!
