Building a fair rental market
beyond the expected
Persoon op laptop in warme thuisomgeving die de En Pierre projectenpagina bekijkt
What we did
Brand Strategy
Positioning
Visual brand identity
Brand book
Website
Copywriting

En Pierre is helping to build a fair rental market, especially now that the pressure is increasing. At a time when comfortable and affordable living is no longer a matter of course, En Pierre is committed to making good homes available at a reasonable price. Our challenge was to position En Pierre as an engaged and decisive player in this market. We created a simple but distinctive look that clearly highlights their accessibility and focus on tenants.

Brand Idea kaart 'Bouwen aan vertrouwen' op donkerbruine achtergrond met beschrijving van En Pierre als eerlijk verhuurplatform
Screenshot van En Pierre projectenlijst met steden en hover-preview van historisch pand in Den Haag
Stel dat verhuist naar nieuwe woning, man en vrouw pakken dozen uit in lichte kamer
Creating a unique positioning

At En Pierre, our focus was on developing a brand identity that clearly communicates their core values. We have sharpened their positioning by presenting them as a party that is not only close to tenants, but also actively changes the rental market. By creating a distinctive, accessible and people-oriented look, we helped En Pierre stand out from other players in the sector and clearly communicate their mission.

Website mockup van En Pierre platform met meerdere schermweergaven in perspectief
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Portretfoto van Koen, Digital Director bij Evers + de Gier
Portretfoto van Ferry de Gier, co-founder en Creative Director van Evers + de Gier
Portretfoto van Mans van der Drift, designer bij Evers + de Gier
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