Building a
fair rental market
Persoon op bank met laptop met En Pierre-website, projectenpagina 'In deze woningen vonden bewoners al een nieuw thuis' met twee woningfoto's
What we did
Brand Strategy
Positioning
Visual brand identity
Brand book
Website
Copywriting

En Pierre is helping to build a fair rental market, especially now that the pressure is increasing. At a time when comfortable and affordable living is no longer a matter of course, En Pierre is committed to making good homes available at a reasonable price. Our challenge was to position En Pierre as an engaged and decisive player in this market. We created a simple but distinctive look that clearly highlights their accessibility and focus on tenants.

Brand Idea kaart 'Bouwen aan vertrouwen' op donkerbruine achtergrond met beschrijving van En Pierre als eerlijk verhuurplatform
En Pierre-website 'Projecten'-pagina met tabel van woningprojecten in Den Haag, Rotterdam en Zoetermeer (2021-2023), met hoverfoto van traditioneel herenhuis
Man en vrouw bezig met uitpakken van verhuisdozen in leeg appartement met houten vloer
Creating a unique positioning

At En Pierre, our focus was on developing a brand identity that clearly communicates their core values. We have sharpened their positioning by presenting them as a party that is not only close to tenants, but also actively changes the rental market. By creating a distinctive, accessible and people-oriented look, we helped En Pierre stand out from other players in the sector and clearly communicate their mission.

Collage van meerdere En Pierre-websitepagina's: Aanpak, Woonproject De Groene Oase, mobiele homepage 'Bouwt aan een eerlijke huurmarkt' en Projecten-overzicht
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Portretfoto van Koen, Digital Director bij Evers + de Gier
Portretfoto Ferry met krullend donker haar, bril en groen fleece jasje, lachend omhoog kijkend
Portretfoto van Mans van der Drift, designer bij Evers + de Gier
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