This is how we get residents
warm for geothermal energy
Laptop toont Rijnmond Aardwarmte-website met luchtfoto van Rotterdam en tagline 'Milieuvriendelijke verwarming in Rijnmond'.
Rijnmond Aardwarmte
Client
4
Areas in Rijnmond
900.000+
Inhabitants in the area
What we did
Brand Strategy
Positioning
Visual brand identity
Copywriting
Brand book
Website
Printed matter

Rijnmond Aardwarmte, an initiative by ENGIE, Shell and Hydreco Geomec, focuses on developing geothermal sources in the Rijnmond region for renewable energy. We helped by developing a clear brand identity, including a name and website, that allows stakeholders to communicate transparently about the work.

Rijnmond Aardwarmte-logo met rode pijl omhoog en blauwe pijl omlaag die de circulatie van geothermische energie representeert.Infographic 'Hoe werkt aardwarmte?' illustreert het process van warmte-extractie uit de aarde voor het Rijnmond Aardwarmte-project.
Afbeelding
AfbeeldingStraatadvertentie met slogan 'Duurzame warmte uit de grond' voor Rijnmond Aardwarmte geplaatst op bakstenen gevel.
Guiding stakeholders towards a common brand identity

In this project, we brought the various stakeholders together to create a strong brand identity for Rijnmond Aardwarmte. Through interactive sessions, we determined the core values and translated them into a logo that visualizes the geothermal process.

The website provides a clear, accessible view of project progress with an interactive map and jargon tooltips. In addition, a detailed step-by-step plan ensures that local residents gain insight into the project, with special attention to their participation moments. This resulted in a positive reception from everyone involved.

Interactieve kaart op tablet toont geothermische projectgebieden in de Rotterdam-regio voor de Rijnmond Aardwarmte-campagne.
Webdesign-mockups van de Rijnmond Aardwarmte-website uitgelegd op groene achtergrond met projectpaginas zichtbaar.
Rijnmond Aardwarmte-website weergegeven op rode smartphone met luchtfoto van Rotterdam en kernboodschap over geothermische warmte.Afbeelding
A website that makes an impact?
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Portretfoto van Koen, Digital Director bij Evers + de Gier
Portretfoto Ferry met krullend donker haar, bril en groen fleece jasje, lachend omhoog kijkend
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