This is how we get residents
warm for geothermal energy
Rijnmond Aardwarmte
Client
4
Areas in Rijnmond
900.000+
Inhabitants in the area
What we did
Brand Strategy
Positioning
Visual brand identity
Copywriting
Brand book
Website
Printed matter

Rijnmond Aardwarmte, an initiative by ENGIE, Shell and Hydreco Geomec, focuses on developing geothermal sources in the Rijnmond region for renewable energy. We helped by developing a clear brand identity, including a name and website, that allows stakeholders to communicate transparently about the work.

Guiding stakeholders towards a common brand identity

In this project, we brought the various stakeholders together to create a strong brand identity for Rijnmond Aardwarmte. Through interactive sessions, we determined the core values and translated them into a logo that visualizes the geothermal process.

The website provides a clear, accessible view of project progress with an interactive map and jargon tooltips. In addition, a detailed step-by-step plan ensures that local residents gain insight into the project, with special attention to their participation moments. This resulted in a positive reception from everyone involved.

A website that makes an impact?
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