CED, an international claims handler active in 12 countries, ensures that its 2,500 employees can work optimally by focusing on innovation. However, recent acquisitions and growth created a need for greater unity and brand consistency. We have created a clear brand identity and brand architecture so that the image of CED is consistent in every country.
Over the years and after many acquisitions, there was no longer a unity in the image of CED and its subsidiaries. After a thorough inventory of all communication tools, we, in collaboration with the CED team, identified essential points of interest to strengthen the brand. This resulted in sleek, easy-to-maintain templates, a clear brand book that records every detail, and an enrichment of the brand identity with characteristic elements such as icons and a uniform color.
All of this is packaged in an image that suits an expert leader in international claims treatment, including for their current and future subsidiaries, so that we offer continued clarity to the target group.
“Together with the CED team, we have developed a strong brand identity that brings unity and peace to the organization. With clear guidelines about what can and cannot be used, employees can move freely within the set frameworks.”
Thanks to the CED team, and in particular Dean and Rikkert, for the great cooperation in giving this extraordinary organization a strong and recognisable appearance, and that since 2022!
