Zuidwijs is a unique weekend program that focuses on all primary school children in Zuidwijk, with the aim of introducing them to a world of fun and educational activities. The program is designed not only to provide children with an enjoyable time, but also to stimulate their personal development and discovery of new interests. We developed a brand with an appropriate name that enthuses children.
Discovery comes from doing, but for that you need the opportunity. And for some things in life, you need money. What do you do when you don't have it? Then you go to Zuidwijs, the place to discover fun activities!
We positioned this program as a curious guide that helps children discover their interests. Central to the identity is the concept of the 'Aha moment' – a moment of discovery, surprise or understanding. Zuidwijs transforms into a place of wonder, where you suddenly gain insight, discover where your interests lie and are constantly surprised. This core idea is woven into all aspects of the branding and communication, designed to appeal to and motivate both children and their parents to participate in this enriching program where you grow wiser.
“With Zuidwijs, we are creating a world of discoveries and aha-moments for primary school children. The program encourages personal growth and new interests, all wrapped up in a brand that enthuses and inspires.”
1. Brand strategy, positioning and naming
Together with the team, we start developing a brand strategy and positioning. We explore the organization's core values, mission, and vision to lay a strong foundation. Next, we determine a name that perfectly reflects the essence of the brand and appeals to the target group.
2. Visual brand identity
After determining the positioning, we translate it into a visual brand identity. This includes designing distinctive brand elements such as the logo, color scheme, and image concepts. Our goal is to create a visual style that conveys the brand message powerfully and consistently.
3. (Digital) Implementation
We ensure that the new brand identity is also implemented consistently digitally. This means that we align all online touchpoints, from the website to social media, with the brand strategy. This ensures that every interaction with the target group provides the right brand experience and exceeds expectations.
