Embera, a fresh appearance in the traditional project management sector, emphasizes their philosophy: it's not just about successfully completing projects, but also about how they are completed, with special attention to the social aspect of leadership.
The focus of our work was to better align their existing brand identity with this positioning and translate it to all touchpoints. Through a thorough analysis of the competition, we have developed a series of distinctive visual brand elements, inspired by their logo, that highlight the theme of leadership. The animations, icons and striking colors are designed to immediately show that Embera is a unique and refreshing player in the sector.
“EdG has created a brand that seamlessly matches our core values: personal, social and accessible, despite the sometimes serious market in which we work. The collaboration is pleasant; EdG is flexible, responds quickly and always comes up with fresh ideas.”
Fistbump to the Embera team. The conversations and the steps you have taken and continue to take are enormously inspiring. Thanks for being such a great partner! And a special thanks to Willem de Kam for beautiful reportage-style photography.
