At Kinderfaculteit Pendrecht, it's all about fostering the interests of Pendrecht children and discovering what they love. From sports to musical theater and table training; they discover it all at the Kinderfaculteit. We have strengthened the brand in the Pendrecht district and provided a better connection with the children's experiences so that it plays an even more meaningful role in the community.

At KFP, you get plenty of space to discover what you really love. We positioned this social brand as an inquisitive guide that takes children on a journey of discovery through various possibilities. KFP is a place where children in Pendrecht can discover where they excel, just as themselves.

With an energetic and personal brand identity that embraces the motto “You decide the route, we'll help you get started”, we've made a better connection with the children. The introduction of dynamic communication tools and an updated website not only improved interaction with the target group and stakeholders, but also created an inspiring brand experience.

1. Positioning
We have sharpened the story, proposition and positioning of KFP so that the target group understands exactly what they have to offer and what makes them unique. This was the first step in ensuring that the brand had a clear and distinctive voice.

2. Brand identity
We have translated the renewed positioning into a consistent appearance. The biggest successes were achieved because KFP was able to work independently with the new look. We determined this in advance, so that we have created an identity that perfectly matches the type of organization.

3. Digital deployment
As a digital agency, we have ensured that the image of the KFP is also digitally consistent and conveys the same experience. Every digital interaction with the target group was designed to exceed expectations, resulting in a strong and coherent online brand experience.