TSG, a supplier of gasoline and charging stations, urgently needed a new website that shows what kind of all-in partner they are. Small side note: TSG operates in no less than 30 countries. And yes, in Finland, they offer slightly different services than in Senegal. That is why 30 unique websites were also needed, which are nevertheless recognisable as part of TSG.

Using the logo as a basis, we were able to translate it into an online identity. We took the characteristic swoosh as a starting point and further developed the visual identity for digital use.

How do you ensure that each country gets its own site, tailored to its specific services, but still maintains consistency across all countries? We designed one template site that contains everything. The pages consist of modules that act as building blocks. Think about components such as USPs, products, teams, and FAQs; each country can simply omit the modules that are not relevant and add the ones that are needed. This way, each country can set up the site itself, but it remains part of the bigger picture.

With the modules, the TSG marketing team can set up campaign pages themselves, which can then be used by different countries. In addition, we have developed, among other things, a decision aid module that gives visitors advice on which charging station is most suitable for their company.

Since 2018, we have been continuously supporting TSG with improvements and additions to the website. Thanks to a clear style guide and the modular setup, we can efficiently make adjustments that are rolled out immediately in all countries. This way, TSG remains at the forefront of a rapidly changing market and can continue to respond to new developments.