Rent a Pin was the first to arrive. Since 1997, they have been making payment terminal rentals accessible in the Netherlands, from food trucks on King's Day to stands at a convention. Flexible rental starting at one day. Event? Pop-up? Market? Sorted.
The service is clear: you need a payment point, and fast. We streamlined the brand and digital experience towards that goal. The positioning has been tightened, the identity has been strengthened and the website has been rebuilt around one clear action: ordering a terminal without hassle.
The logo has been updated with attention to legacy. Recognizability remains, but its features have been amplified. Readability and scalability were increased, while the italic letters add a sense of speed that suits the brand.
The new brand has been implemented consistently across all touchpoints. The visual and digital assets are set up in such a way that the internal team can work with them independently. Applications are easy to set up and maintain, without having to rely on separate guidelines or interpretation.
Thanks to Philippe Vischjager and Liza Balk for their trust and the wonderful collaboration.
