State of Sustainability is the knowledge platform for professionals who want in-depth insight into sustainability strategies in the business world. As a sub-brand of the sustainability data platform Altruistiq, it provides valuable information via videos, podcasts, guides and interviews. In addition, the platform organises events and webinars, making it an indispensable resource for the sustainability sector.
“What began as individual marketing efforts streamlined and elevated under the State of Sustainability brand. Its clear vision inspired company-wide commitment, leading to greater investment and focus. Designed to scale, the brand has enabled seamless new initiatives. Today, the State of Sustainability is recognised as a strategic company asset.”
Sustainability is a dynamic and continuously changing field. We have translated that energy into a brand identity that moves, inspires and informs.
As an external in-house design team, we have developed a brand identity that is accessible to a wide audience and can easily be expanded. Because the future of State of Sustainability is still open, we created a visual identity that is flexible and grows with the platform. Fixed brand elements such as the dynamic round logo, bold colors and characteristic ripples ensure familiarity. At the same time, specific content formats, such as podcasts and interviews, have their own brand image. This way, the identity remains consistent yet versatile.
The branding has been incorporated into the digital platform, newsletters, social media campaigns and the visual decoration of events.
With a podcast that reaches over 5,000 listeners, over 3,000 LinkedIn subscribers and a 62% reading rate for the LinkedIn newsletter, State of Sustainability proves its worth. These figures show that the platform meets the needs of professionals who want to integrate sustainability into their strategy.
Thanks to Kendel Ruppert and Isobel Wild for being fantastic partners since 2022, and, of course, to the rest of the State of Sustainability team. Thanks for trusting me!
